AVD Fire Announces Official UK Distribution Partnership with Sentura Group / FireChief

We are excited to confirm that Sentura Group / FireChief is now our official distributor in the United Kingdom! This partnership marks a major milestone for AVD Fire and will enable us to deliver our high-quality fire and rescue equipment more efficiently and effectively across the UK.

What This Means for Our Customers

Enhanced Availability: Our full product range will be more widely accessible via Sentura’s established UK distribution network.
Faster Delivery Times: Local stock and dedicated logistics will help reduce lead times.
Improved Support: Sentura’s experienced team will provide expert technical support and customer service locally.

About FireChief / Sentura Group

Sentura Group is a leading provider of protective gear, operational apparel, safety footwear, and other critical safety equipment. Under the FireChief brand, they specialise in fire posture, rescue apparel, and frontline protective wear for fire and rescue services. Their strong reputation for quality, compliance and innovation aligns closely with AVD Fire’s own standards and values.

Why This Partnership Makes Sense

Shared Commitment to Safety & Quality: Both AVD Fire and Sentura / FireChief uphold rigorous safety standards and certifications.
Broader UK Reach: Sentura’s presence in local stations and fire service supply chains means we can serve customers more effectively.
Synergies in Design & Innovation: We believe there will be strong collaboration opportunities for product improvement and customer feedback, ensuring our kit remains cutting-edge.

We look forward to working closely with Sentura Group / FireChief to ensure that fire and rescue teams across the UK have seamless access to reliable, certified and high-performance gear when it matters most.

Thank you for your trust in AVD Fire. If you have any questions or would like further details about working with Sentura, please get in touch.

AVD Fire – Engineering Safety You Can Depend On